How do you learn to tell a Holbein stitch from a herringbone stitch? Simple - just join Leeds University Canoe Club.

That's what Will did. He thought he was joining for rapid rivers and waterfalls. He got his fair share of that, but he was also elected as kit rep. And in a club with over 100 active paddlers, that's a lot of kit.

So, for week after week, Will could only get to bed by clambering over the boxes of t-shirts and hoodies he was storing in his room for club members. One night, as he fell asleep in his cardboard cave, an idea came to him. Surely, he thought, this could be easier?

So he started helping other clubs with their kit. He was in the last year of a communications and management degree, but most of the time he was communicating with embroiderers and managing printing instructions. Soon, the boxes spread from his room to the rest of his house, and Will was spending most nights bagging and labelling shirt after shirt after shirt.

Since then, we've grown. It's not just Will, there are four of us now. We've moved from a bedroom to a spare room to a garage to our own industrial unit. We've learnt a lot about t-shirts and hoodies. About different ways of printing and stitching. About working with clubs to get the right design. And we've used the web to make ordering even easier - your club members order online and we dispatch kit straight to them.